Elon Musk Releases Tesla Brand Tequila 2 Years After His ‘Teslaquilla’ April Fools Joke — And Yes, It’s Expensive

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Tesla has released its own tequila brand, and one bottle costs about what you would expect Tesla-branded alcohol to cost. Each bottle is about 750 milliliters (or 24 Ounces) and contains “premium 100% de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose a balanced cinnamon pepper finish,” and they are selling for $250. The bottles are shaped like the Tesla logo, a lightning bolt, and is mounted on a modern-looking white stand.

Over two years ago,  as an April’s Fool Joke, Musk told everyone via Twitter that Tesla was filing for every chapter of bankruptcy on the books and showed a picture of the beleaguered CEO “passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks.” Later that year, Tesla filed its “intent to use” trademark for the Teslaquila brand with the Trademark and U.S. Patent Office. Verge notes that this isn’t the first luxury car brand to release non-automobile merchandise. For example, Porsche offers Huawei phones, BMW has thermoses, and Ferrari sells $55 earbuds. Also, Tesla has its own line of merchandise, including phone charging banks shaped like Tesla charging stations, toy cars, and apparel.

However, it’s also been revealed that the company’s tequila production seems to fly in the face of their environmentally friendly-driven mission. According to Mike Morales, CEO of Tequila Aficionado Media, the production process for making Tesquila involves producing about 10 liters of wastewater per liter of tequila. He says that dumping the water “smells terrible” and adds to ongoing ecological issues.

Do you see yourself buying a $250 bottle of tequila? If so, you shouldn’t expect it by Christmas; it’s said that these bottles will start shipping toward the end of 2020.  You can watch a video telling you all about this new and exciting Tesla spirit below.